The BLUEprint: Marketing Strategies, BRICK by BRICK

Description

A monthly Educational Series focused on all branches of marketing in collaboration with brick house blue

This month's presenter is: Kasandra Murray, Founder, Unlucky Umbrella

Topic: Product/Print Marketing with a focus on direct mail, purchasing print and promotional items

Title: Tangible Marketing in the Digital Age

Subtitle: How print cuts through digital clutter and drives stronger engagement.

Description: Print marketing often gets 10x the response and engagement rate than digital marketing - so where do you start?

In this session, we will discuss:

• How to leverage print for your business to drive growth.
• What organizations benefit the most from print marketing.
• Integrating print marketing with digital efforts to create impactful campaigns.
• How to get into direct mail. (Every Door Direct Mail)
• Tips for sourcing print effectively.

Kasandra Murray is a creative strategist and operations innovator dedicated to building businesses where people and processes thrive together. Born and raised in Columbus, Ohio, Kasandra discovered her passion for creativity at an early age, which led her to earn a degree in Illustration with a focus on Graphic Design from the Columbus College of Art and Design. 

Her career began in print marketing, where she quickly advanced to the role of Creative and Operations Manager. In this role, she developed innovative training programs and operational frameworks that empowered managers and trainers to lead employee-first organizations.

Kasandra’s unique approach—blending creativity with operational efficiency—offers businesses a fresh perspective: marketing drives growth, but operations sustain it. Her methods, including the Operations Improvement Funnel, are designed to reduce employee workload, improve product quality, and deliver seamless customer experiences.

With over a decade of experience training employees and leadership teams, Kasandra now leads Unlucky Umbrella Studio, a consultancy focused on Creative Operations—a methodology that aligns internal processes with marketing and creative strategies to achieve sustainable business success.

Kasandra continues to help organizations transform their operations into people-centered systems that foster innovation, efficiency, and growth.